How to build a landing page that converts (infographic)

 In 360º Marketing, Business, Digital Markeitng, email marketing, Landing Pages, Lead Generation, Small Business Marketing, Websites

Landing Pages they help generate revenue, they are your Bam, WOW, and sometimes they are your brands first impression. The goal for entrepreneurs and small business owners is to attract customers and convert website visitors into leads, and turn warm leads into sales.

Example: According to conversion-rate-experts.comthey managed to generated $1,000,000 million for Moz with a single landing page, an enticing call to action, and a few emails.

If your business/ smallbusiness does not generate that amount of revenue, don’t worry a landing page that is built to convert can be the foundation of a successful online business. In this infographic, I have broken down the basic components of a successful landing page.

How to build a landing page that converts. 9 Basic Landing page componets.

  1. Headlines
  2.  A relatable featured image or video
  3. Break down the benefits of your product or service
  4. Call to actions should stand out
  5. The Importance of above the fold content
  6. Minimal links and opportunity to share!
  7. Description
  8. Testimonials
  9. Booster statement
landing-page-infographic

#1 Captivating Attention Grabbing Headlines:

The landing page headline and the draw method (advertisement or email)  should emulate each other. Consistent content between the ad message and landing page text will not only drive home your message but also improved your page score. Landing page headlines should not confuse and more, but compel the visitor to look further.

#2 Reltatable Featured Image or Video

Implementing motivational speeches, Explainer Videos, or Straight forward images are very effective at quickly and precisely conveying your message. You want to have a positive impact on viewer  to try and give them that extra push to look further into your product or service

#3 Break down the benefits of your solution

Along with beautiful images and video. your audience needs to quickly gather the key selling points or benefits. Your goal should be to provide content that clearly explains the value you are providing, in your product or service

#4 Call to actions should standout

Differentiate your call to action; Incorporate buttons, links and colors that jump out from the page. Identify the key buzz words people are drawn to; to entice them to click ( free, New, Call Now, Download Now).

#5 The Importance of Above the Fold Content

The landing page headline and the draw method (advertisement or email)  should emulate each other. Consistent content between the ad message and landing page text will not only drive home your message but also improved your page score. Landing page headlines should not confuse and more, but compel the visitor to look further.

#6 Minimal Links in the Navigation and Social Share opportunities

Reduce your Navigation and link options. Primarily targeted traffic should be sent to the landing page. Your goal is to quickly convert prospects to leads and it helps when you reduce the number of exits from the page. Also, be sure to add opportunities to share your landing page on social.

#7 Detailed Description

Provide important details about the product or service with witty, keyword content that makes sense. Make sure your design is easily read and, navigated with beautiful design elements and photos of your product or service. Wording plays a key role in encouraging action.

#8 Testimonals (if you have them, display them)

Blending testimonials within your content, should reinforce the results and claims you are making and help in establishing trust with your target audience.

#9 Booster Statement

A short and to the point confidence statement that will give your audience the warm and fuzzies.

“Call today for your free quote”, “it only takes 5 minutes.”

 

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